According to researchers at the Missouri University of Science and Technology shows that it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand based on your company’s website.
How do you insure it’s a good one?
- Visual Appeal/Aesthetics
Studies tell us that when it comes to judging the credibility of a business’s website, visual appeal and aesthetics were the primary factors.. 94% of all first impressions are design related, Participants citing ” bad use of color, boring design, and too much text” accounted for their initial overall feelings. First step is a modern and updated design, focus on mindful use colors, fonts and photos.
Eight out of 10 people will stop engaging if a site does not display well on their devise and with more than half of all purchase made on mobile devises, responsiveness here is crucial. Your website has an enormous effect on the way users perceive your business. A bad website can significantly damage your company’s credibility.
39% of people will stop engaging if website pages and images take too long to load. Make sure all your sites pages are secure, file sizes are not too large and that there are no broken links.